From the shop floor to the front office

Straight talk on what's costing trades shops money

Missed calls, dead leads, quotes that die in follow-up. Real math, no fake case studies.

How Much Missed Calls Cost a Trade Shop (Use Your Own Numbers)

Run your missed calls, close rate, and ticket size. The formula uses your numbers, not someone else's industry average.

Old customers and cold quotes are still worth something. Here's how to think about reviving that list without sounding like spam.

You already won the estimate. Here's exactly where it falls apart after you leave the job site, and how to stop it.

My own chat was silently broken in every browser. Here's the honest story of finding it, fixing it, and what it taught me.

Real numbers on the review count and rating it actually takes to win the call, and why filtering out bad reviews backfires.